From first knock to
final payment — one place.
Rooferan replaces the spreadsheet pile-up for small roofing companies. Capture the lead, measure the roof for free, build the estimate, collect the signature, run the job, and get paid — one record the whole way through.
42.3 sq · 6/12 pitch
12 line items · $0 fee
Built in the field with small roofing contractors
Less time at the desk. More time on the roof.
Retire the pile-up
Watch a job move through Rooferan
One record carries the work from lead to paid invoice. Scroll through the six moments that used to be six different tools.
Capture the lead
Storm call comes in — homeowner, address, claim details, done.
Measure for free
Forward the GAF report you already ordered. Rooferan does the rest.
Build the estimate
Apply a template — quantities compute themselves from the roof.
Get it signed
Homeowner signs a branded link on their phone. Rep notified instantly.
Run the job
Crew works the scope, photos land by phase, weather on the job.
Get paid
Invoice out, homeowner pays online, Rooferan takes 0%.
Built for everyone who touches the job
The office, each sales rep, the crew on the roof, and the homeowner — every one of them gets a surface made for how they actually work.
The whole business on one dashboard.
Desktop-first and dense on purpose: pipeline, estimate builder, receivables, reports — built for storm season, not squeezed onto a phone.
- ✓ Revenue, jobs, and overdue invoices at a glance
- ✓ Customer 360 — every property, estimate, and dollar
- ✓ Global search (⌘K): a contact by partial phone number
Their own numbers. Only their own numbers.
Each rep gets a personal performance view — closed deals, win rate, pipeline — plus follow-up reminders so no lead goes cold in the truck.
- ✓ Personal leaderboard view, scoped to their deals
- ✓ Follow-up reminders and lead assignment
- ✓ Instant notification the moment an estimate is signed
Sign in with a phone number. That's it.
No work email, no password, no app-store hunt — an SMS link and a code. Big tap targets, the scope checklist, and a camera. Zero financials.
- ✓ Today's jobs with one-tap directions
- ✓ Photos queue on spotty LTE, upload on reconnect
- ✓ Works on any phone — installable, no download
Your brand on it — not ours.
One magic link opens a portal wearing the roofer's logo and color. Review, sign, watch progress photos, pay — Rooferan never appears.
- ✓ No password, no account, no app to download
- ✓ Sign the estimate with a finger, on any phone
- ✓ Pay by card, ACH, Apple Pay, or Google Pay
Measurements are free.
No credits. No metering.
Ever.
Competitors meter measurements or mark them up. Rooferan ingests the GAF QuickMeasure report you already order — and turns it into a living roof record.
Email the report in
Every company gets a private forwarding address. Forward the GAF email — the report attaches itself to the right property.
An interactive roof diagram, rebuilt
Exact squares, per-facet pitch, and every linear run — color-coded edges you can click, stored as the property's permanent record.
Free instant ballpark
Squares and pitch in seconds for lead triage — clearly labeled approximate, never used for a final quote.
Bring your own EagleView Coming
Connect your account and order aerials from inside the estimate. The provider bills you at your rate — Rooferan adds nothing.
Quantities that compute themselves. Margins you can see.
Set up "1 bundle covers ⅓ square" once. From then on, every estimate fills itself from the actual roof — and shows you the profit before you hit send.
Catalogs + one-click templates
Material and labor catalogs with per-item waste factors and a show-your-work breakdown. Apply a template, quantities fill from the measurements.
Live cost, price & margin
Every line carries contractor cost and sell price — net profit and margin update live over editable overhead and discount. Internal numbers never reach the customer.
Branded proposal + contract packet
Logo, colors, scope of work, one customer total, signature block — plus your legal docs with merge tokens, assembled into a single PDF.
Versions, languages, e-sign
Full v1, v2… history, per-proposal language (en / es / pt-BR), sent with a secure view link the homeowner can sign in the portal.
The homeowner sees your brand. And a pay button.
A magic link in the email opens a portal white-labeled with the roofer's logo and color — no Rooferan branding, no account, no app to download.
Magic link — zero friction
No password, no sign-up. Review the estimate, sign with a finger, see progress photos the roofer marks visible.
Pay online, any way
Card, ACH, Apple Pay, Google Pay — invoices from the signed estimate, full or deposit + final, with overdue auto-reminders.
Rooferan takes 0% of the transaction
You connect your own Stripe account and stay the merchant of record. Only Stripe's standard rates — our revenue is the subscription, full stop.
Made for one hand, in bright sun, on spotty LTE.
Crews sign in with just a phone number — an SMS invite and a one-time code. No work email, no password, no app store. It works on any phone.
Today's jobs, one-tap directions
The day's schedule up front, navigation one tap away, and the scope checklist straight from the signed estimate.
Photos that file themselves
Camera capture straight to the job, tagged by phase. Drafts queue offline and upload when the signal comes back.
No financial data. Ever.
Crews see the scope and materials — never prices. A trust point owners tell us matters more than any feature.
We speak your language.Hablamos tu idioma.Falamos a sua língua.
Rooferan is trilingual by default — because that's what a US roofing company actually looks like. No add-on, no setting to hunt for.
The office works in English
Dashboard, pipeline, and reports in the language the office runs on.
La cuadrilla lee en español
The crew app renders in each worker's own language — checklists included.
O cliente assina em português
Proposals and the portal render in the homeowner's language — automatically, even when the rep works in another.
One job, one record — three languages reading it at the same time.
AI that knows its way around a roof
Powered by Claude, trained on your catalogs — not a chatbot bolted on the side.
Address-to-draft estimate
From the measurements and your own catalogs: a complete draft estimate in under a minute — every line editable before it goes anywhere near a homeowner.
Photo-based damage report
Upload inspection photos, get a structured, branded damage-assessment PDF — type, severity, recommended action, urgency flag — ready for the adjuster.
Five steps, one record
Lead
Log the homeowner and damage the moment the call comes in.
Estimate
Build it from measurements and your catalog in minutes.
Sign
Homeowner signs a branded link from their phone.
Job
Crew works the scope and documents every phase.
Paid
Invoice goes out, payment comes in, books stay clean.
The tools you were juggling, finally together
Lead pipeline
Kanban from New to Won, list view, sources, rep assignment, follow-up reminders, insurance-claim fields.
Global search⌘K
A contact by partial phone number, a job by street address, an invoice by number — from anywhere.
Contacts — customer 360
One record per customer: properties, estimates, jobs, files, billing history, lifetime value.
Reports, CSV-exportable
Revenue, lead performance, A/R aging, estimate conversion, crew utilization, rep leaderboard.
Notifications
In-app bell + email for what matters — new lead, status change, estimate signed, invoice paid, overdue.
Trilingual by default
English, Spanish, and Brazilian Portuguese — proposals and the portal render in the homeowner's language.
Scheduling
Drag-to-reschedule calendar, crew assignment, conflict warnings, 24h reminders to crew and homeowner.
QuickBooks syncComing
Invoices and payments flow to your books without re-keying.
Lead-capture widgetComing
A script tag for your own website — submissions land as new leads, branded to your company.
Google Calendar sync
Jobs appear on each user's own calendar and update on reschedule.
Roles & security
Admin / manager / sales rep / crew roles, bank-grade isolation per company, US data residency.
Built to be counted on
99.9% uptime target and WCAG 2.1 AA accessibility on every customer-facing page.
Priced for roofing outfits, not enterprises
No per-seat surprises, no setup fees — and three promises that hold on every plan.
Measurements are free
GAF ingest and instant ballpark on every plan. No credits, no metering.
0% cut of your payments
Your own Stripe account, Stripe's standard rates, not a penny to us.
No markup on aerial orders
Bring your own EagleView account — the provider bills you at your rate.
Owner-operators running the show on their own.
- 3 users
- Unlimited leads & estimates
- Digital signatures
- Invoicing & card payments
Small teams running one to three crews.
- Up to 8 users
- Everything in Solo
- Crew mobile app & scope checklists
- Scheduling & weather
- Photo documentation
Established shops running multiple crews.
- Up to 20 users
- Everything in Crew
- Reports & receivables dashboard
- Priority support
Prices in USD, billed monthly, effective at launch. Bring-your-own EagleView aerial ordering is included on every plan (coming). Plans and limits may change before launch.
Help shape Rooferan from the roof down.
We're onboarding a small cohort of roofing contractors before launch. Get the product free during the program, talk directly to the team, and steer what we build next.
- ✓ Free access for the full early-tester period
- ✓ A direct line to the founders & product team
- ✓ Locked-in founding-customer pricing at launch