From first knock to
final payment, all in one place.
Rooferan replaces the spreadsheet pile-up for roofing companies running one to three crews. Capture the lead, measure the roof, build the estimate, collect the signature, run the job, and get paid — one record the whole way through, for one flat monthly price.
44.6 sq · 8/12 pitch
12 line items · $0 fee
Built in the field with small roofing contractors
Less time at the desk. More time on the roof.
Retire the pile-up
Watch a job move through Rooferan
One record carries the work from lead to paid invoice. Scroll through the six moments that used to be six different tools.
Capture the lead
Storm call comes in — homeowner, address, claim details, done.
Measure the roof
Get a free instant ballpark on any plan. On Crew and Shop, forward the GAF report you already ordered and Rooferan does the rest.
Build the estimate
Apply a template — quantities compute themselves from the roof.
Get it signed
Homeowner signs from a secure link on their phone. Rep notified instantly.
Run the job
Crew works the scope, photos land by phase, weather on the job.
Get paid
Invoice out, homeowner pays online, Rooferan takes 0%.
Built for everyone who touches the job
The office, each sales rep, the crew on the roof, and the homeowner — every one of them gets a surface made for how they actually work.
The whole business on one dashboard.
Desktop-first and dense on purpose: pipeline, estimate builder, job profit — plus receivables and reports on Shop — built for storm season, not squeezed onto a phone.
- ✓ The pipeline, win rate and lead funnel on one dashboard — receivables too, on Shop
- ✓ Per-job profit on every plan; revenue by month and a CSV-exportable rep leaderboard on Shop
- ✓ Global search (⌘K): a contact by partial phone number
Their own numbers. Only their own numbers.
Each rep gets a personal dashboard — closed deals, win rate, open pipeline — plus follow-up reminders so no lead goes cold in the truck.
- ✓ A personal dashboard, scoped to their own deals
- ✓ Follow-up reminders and lead assignment
- ✓ Instant notification the moment an estimate is signed
Sign in with a phone number. That's it.
On Crew and Shop: no work email, no password, no app-store hunt — an SMS link and a code. Big tap targets, the scope checklist, and a camera. Zero financials.
- ✓ Today's jobs with one-tap directions
- ✓ Photos queue on spotty LTE, upload on reconnect
- ✓ Works on any phone — installable, no download
Your company, front and center.
One magic link opens a portal with the roofer's company name on it — and on Crew and Shop, their logo and color, with no Rooferan branding. Review, sign, watch progress photos, pay.
- ✓ No password, no account, no app to download
- ✓ Sign the estimate with a finger, on any phone
- ✓ Pay by card, ACH, Apple Pay, or Google Pay
Instant measurements are free.
No credits. No metering.
Ever.
Competitors meter measurements or mark them up. Rooferan does neither: the instant ballpark is free on every plan, and on Crew and Shop the GAF QuickMeasure report you already order becomes a living roof record.
Email the report in
On Crew and Shop, forward the GAF email to your company's private address — the report attaches itself to the right property.
An interactive roof diagram, rebuilt
On Crew and Shop, the GAF report becomes exact squares, per-facet pitch, and every linear run — color-coded edges you can click, stored as the property's permanent record.
Free instant ballpark
Squares and pitch in seconds for lead triage — clearly labeled approximate, never used for a final quote.
Bring your own EagleView Coming
On Crew and Shop, connect your account and order aerials from inside the estimate. The provider bills you at your rate — Rooferan adds nothing.
Quantities that compute themselves. Margins you can see.
Set up "1 bundle covers ⅓ square" once. From then on, every estimate fills itself from the actual roof — and shows you the profit before you hit send.
Catalogs + one-click templates
Material and labor catalogs with per-item waste factors and a show-your-work breakdown. Apply a template, quantities fill from the measurements.
Live cost, price & margin
Every line carries contractor cost and sell price — net profit and margin update live over editable overhead and discount. After the job, logged expenses show the profit you actually kept. Internal numbers never reach the customer.
Proposal + contract packet
Scope of work, one customer total, signature block — plus your legal docs with merge tokens, assembled into a single PDF. Your logo and colors on Crew and Shop.
Versions, languages, e-sign
Full v1, v2… history, per-proposal language (en / es / pt-BR), sent with a secure view link the homeowner can sign in the portal.
The homeowner sees your company. And a pay button.
A magic link in the email opens the portal — no account, no app to download. On Crew and Shop it's white-labeled with the roofer's logo and color, with no Rooferan branding.
Magic link — zero friction
No password, no sign-up. The homeowner reviews the full proposal first and signs with a finger — on any phone.
The job, visible from the couch
Job status and the progress photos the roofer marks visible — fewer "how's it going?" calls, more trust at the kitchen table.
Financing, right on the estimate
On Crew and Shop, connect your financing provider and the proposal shows a monthly-payment option — the homeowner checks options before signing.
Pay any way — Rooferan takes 0%
Card, ACH, Apple Pay, Google Pay — full or deposit + final, with overdue auto-reminders. Your own Stripe account, Stripe's standard rates, not a penny to us.
Made for one hand, in bright sun, on spotty LTE.
On Crew and Shop, crews sign in with just a phone number — an SMS invite and a one-time code. No work email, no password, no app store. It works on any phone.
Today's jobs, one-tap directions
The day's schedule up front, navigation one tap away, and the scope checklist straight from the signed estimate.
Photos that file themselves
Camera capture straight to the job, tagged by phase. Drafts queue offline and upload when the signal comes back.
No financial data. Ever.
Crews see the scope and materials — never prices. A trust point owners tell us matters more than any feature.
We speak your language.Hablamos tu idioma.Falamos a sua língua.
Rooferan is trilingual by default — because that's what a US roofing company actually looks like. No add-on, no setting to hunt for.
The office works in English
Dashboard, pipeline, and reports in the language the office runs on.
La cuadrilla lee en español
On Crew and Shop, the crew app renders in each worker's own language — checklists included.
O cliente assina em português
Proposals and the portal render in the homeowner's language — automatically, even when the rep works in another.
One job, one record — three languages reading it at the same time.
AI that knows its way around a roof
Powered by Claude, trained on your catalogs — not a chatbot bolted on the side.
Address-to-draft estimate
From the measurements and your own catalogs: a complete draft estimate in under a minute — every line editable before it goes anywhere near a homeowner.
Photo-based damage report
Upload inspection photos, get a structured, branded damage-assessment PDF — type, severity, recommended action, urgency flag — ready for the adjuster.
Five steps, one record
Lead
Log the homeowner and damage the moment the call comes in.
Estimate
Build it from measurements and your catalog in minutes.
Sign
Homeowner signs from a secure link on their phone.
Job
Crew works the scope and documents every phase.
Paid
Invoice goes out, payment comes in, books stay clean.
The tools you were juggling, finally together
Lead pipeline
Kanban from New to Won, list view, sources, rep assignment, follow-up reminders, insurance-claim fields.
Global search⌘K
A contact by partial phone number, a job by street address, an invoice by number — from anywhere.
Contacts — customer 360
One record per customer: properties, estimates, jobs, files, billing history, lifetime value.
Dashboard & reports
Pipeline, win rate and the lead funnel at a glance on every plan. On Shop: overdue invoices, revenue by month, work mix and a rep leaderboard you can export to CSV.
Job costs & per-job profit
Log expenses and down payments against the job and see actual profit per job — not just the estimate's promise.
Homeowner financing
On Crew and Shop, offer monthly-payment options right on the estimate — the homeowner checks options from the portal, you close bigger jobs.
Customer portal
Estimate review, e-signature, progress photos, and payment — white-labeled with your logo and colors on Crew and Shop.
Notifications
In-app bell + email for what matters — new lead, status change, estimate signed, invoice paid, overdue.
Trilingual by default
English, Spanish, and Brazilian Portuguese — proposals and the portal render in the homeowner's language.
Scheduling
Drag-to-reschedule calendar, crew assignment, conflict warnings, an email to the homeowner when a job is booked or moved — and 24h reminders to the crew on Crew and Shop.
Google Calendar sync
On Crew and Shop, jobs appear on your company's Google Calendar and update on reschedule.
QuickBooks sync
Two-way on Crew and Shop: invoices and payments flow to your books, expenses come back onto the job — no re-keying.
Lead-capture widget
On Crew and Shop, a script tag for your own website — submissions land as new leads, branded to your company.
Roles & security
Admin / manager / sales rep / crew roles, bank-grade isolation per company, US data residency.
Built to be counted on
99.9% uptime target and WCAG 2.1 AA accessibility on every customer-facing page.
Priced for roofing outfits, not enterprises
No per-seat surprises, no setup fees, no weeks-long onboarding — set up in an afternoon, with four promises that hold on every plan.
Instant measurements are free
A free instant ballpark on every plan. GAF report ingest on Crew and Shop — never metered, never marked up.
0% cut of your payments
Your own Stripe account, Stripe's standard rates, not a penny to us.
No markup on measurements
Rooferan never marks up a measurement. With bring-your-own EagleView (coming to Crew and Shop), the provider bills you at your rate.
Flat monthly price
Hire a new rep or PM without your bill going up until you outgrow the plan. Never per-seat.
Owner-operators running the show on their own.
- Up to 3 users
- 25 active jobs
- Unlimited leads & estimates
- E-sign & customer portal
- Invoicing & card payments
- Free instant ballpark (Google Solar)
- Scheduling & weather
- Job photos & progress gallery
Small teams running one to three crews.
- Up to 8 users
- 100 active jobs
- Everything in Solo
- GAF roof-report ingest
- Crew app & scope checklists
- Custom branding on documents
- Lead-capture widget
- Homeowner financing
- QuickBooks sync
- Google Calendar sync
Established shops running multiple crews.
- Up to 20 users
- Unlimited active jobs
- Everything in Crew
- Reports & receivables dashboard
- Priority support
Coming to Shop: lead-source ROI reporting, a public API & webhooks, and two-way texting.
Prices in USD, billed monthly, effective at launch. Bring-your-own EagleView aerial ordering is coming to Crew and Shop. Plans and limits may change before launch.
Help shape Rooferan from the roof down.
We're onboarding a small cohort of roofing contractors before launch. Get the product free during the program, talk directly to the team, and steer what we build next.
- ✓ Free access for the full early-tester period
- ✓ A direct line to the founders & product team
- ✓ Locked-in founding-customer pricing at launch